Pamulinawen is the official celebration of the yearly fiesta of Laoag City. This is considered as the main tourist attraction in the City.
The highlights of the celebration include Pamulinawen Street Pageantry, “Dulang” Food Festival, Calesa Festival,Comedia Ilocana,Sarsuela, Balikbayan Nights, Pamulinawen Grand Parade,Pamulinawen Agro-Industrial Trade Fair, Miss Laoag City Pamulinawen Beauty Pageant, Search for Miss ABC (Association of Barangay Councils) and Rural Improvement Club (RIC) Day.
Naragsak a panag-fiesta tayu amin kakabsat nga adda iti Ilocos Norte. Daytoy a panag-fiesta ket indadaulwan ni Gov. Imee Marcos nga anak daydi Pres. Ferdinand Marcos. Intay amin agrambak ken agragsak!!!
( Happy Fiesta to all Ilocanos, this fiesta is under the leadership of Governor Imee Marcos, daughter of the late President Marcos. Lets all celebrate and enjoy)